Sheffield Agency, Inc. is an independent insurance agency, based in Hugoton, Kansas, specializing solely in crop insurance and related agricultural consulting since 1983.

Sprout was asked to develop a new identity that was "unique and eye-catching, a one-of-a-kind design." The agency's name was to be a primary focus, supported by a graphic that related to agriculture. The identity was then integrated into a complete stationery set and print based advertising campaign.